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The Epinions Code

1. Every product review on Epinions.com shall warrant a "Very Helpful" feedback rating from users. If the user fails to issue a "Very Helpful" feedback rating, irrespective of the quality of the review itself, see item #2.

2. The user who issues anything less than a "Very Helpful" feedback rating on a product review shall be deluged with comments on his/her own published reviews from the authors of the aforementioned review(s) who failed to garner a "Very Helpful" feedback rating. Comments will be along the lines of "Shut the fuck up, you fucking troll, how dare you fucking tell me my fucking review isn't Very Helpful, fuck off and die, fucker", etc.

3. The spurned reviewer shall then recruit 10 or so of his Epinions friends to give the aforementioned user "Not Helpful" feedback ratings on his/her own reviews, once again irrespective of the quality of the reviews themselves.

4. Repeat ad nauseum until the user gives up and heads back to Amazon, where people dare to issue honest feedback.

Seriously, it's like Stepford over there.

“The Epinions Code”